AdWords Search Term Report
AdWords allows you to see the actual search terms that were used for broad and phrase match targets in your AdWords campaign. This is a really nice feature that you can use to make improvements to your campaigns. What I do with the search terms is create a report that runs each week and sends me [...]
Adwords: Dividing Tampa
Many campaigns take place in metropolitan areas with a variety of potential divisions. Each business has unique needs, but they all have to decide how to manage the structure of the account. In our previous post we talked about dividing up the campaigns according to the distributions channels: mobile, search, etc. In this one I [...]
Adwords Campaingn Organization
When creating an Adwords account, one of the most important considerations is organization. Organization is really key to success. If you get the organization right, you can greatly increase your chances of success. What kinds of benefits do you get with good organization? Reduced cost, flexibility, and manageability. I live in the Tampa Bay area, [...]
Adwords: Getting Started
I’m going to start another series of posts on one of our other services: Adwords Account Management. In this series, I will go over some of the general concepts that apply to organizing the account, creating ads and bidding. After you read these you should have a good understanding of the basics involved in managing [...]
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