AdWords Search Term Report
AdWords allows you to see the actual search terms that were used for broad and phrase match targets in your AdWords campaign. This is a really nice feature that you can use to make improvements to your campaigns. What I do with the search terms is create a report that runs each week and sends me [...]
Adwords: Dividing Tampa
Many campaigns take place in metropolitan areas with a variety of potential divisions. Each business has unique needs, but they all have to decide how to manage the structure of the account. In our previous post we talked about dividing up the campaigns according to the distributions channels: mobile, search, etc. In this one I [...]
Adwords Campaingn Organization
When creating an Adwords account, one of the most important considerations is organization. Organization is really key to success. If you get the organization right, you can greatly increase your chances of success. What kinds of benefits do you get with good organization? Reduced cost, flexibility, and manageability. I live in the Tampa Bay area, [...]
Adwords: Getting Started
I’m going to start another series of posts on one of our other services: Adwords Account Management. In this series, I will go over some of the general concepts that apply to organizing the account, creating ads and bidding. After you read these you should have a good understanding of the basics involved in managing [...]
Case Study: Paul Hauls
Thriving in Difficult Times Last winter there was a change in the normal business cycle at Paul Hauls Moving and Storage. The business that he had come to expect from repeat customers and paper advertising had seemingly dried up. The phone was not ringing and business was slow, dangerously slow. The winter was usually a [...]
SEO-Enhanced Content
On page SEO is about enhancing the content so that it ranks well and people actually may read it. There are many ways to enhance the content so that it will rank well. We have already mentioned a few in our previous posts on on-page SEO. This post is not so much about technique as [...]
Internal Linking
In this little series about on-page SEO, we have so far covered the Meta Title tag, Meta Description tag and keyword density. Now it is time to move on to another neat aspect of on-page SEO: internal link building. Link building is an important SEO activity. When people write about link building they usually mean [...]
Keyword Density
In my previous posts on the Meta Description tag and the Meta Title tag, I have been talking about on-page SEO: the things you can do while writing your content that helps increase the ranking of the page and the site in the search engines. Another concept in on-page SEO is keyword density. Keyword density [...]
On Page HTML Tags
In our previous posts on the HTML Meta Title tag and the HTML Meta Description tag I talked about their importance in relationship to search engine optimization. These tags are the most important from an optimization standpoint. However, there are some other tags that are important as well. SEO is a game of inches. All [...]
Meta Description Tag
The Meta Description tag is arguably the second most important HTML tag on your web page. Most of the time, the content of this tag will appear below the title on search results. I say most of the time because sometimes the search engines will mix in other bits of text in the location below [...]
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