Kristinn Didriksson
Google Search Operators You Need To Know
Google has a few advanced search operators to help you refine your searches. These operators are very useful for for a variety of Internet marketing tasks. They help with competitive research, link building, and optimizing your landing pages. There are a lot of tools on the Internet that will help you with these activities, but [...]
List Of LInk Building Tools
This page is intended to be a resource for those looking for link building tools. I’ll do my best to keep it up-to-date. If you have additions that you would like included, please leave a comment and I’ll put it in the list if I think it fits in. I’ll keep updating as I get [...]
On The Radar: Negative SEO
Negative SEO in on the radar recently with a number of articles around the SEO community. What is it? Using link-building techniques to demote your competition instead of promoting your business. How? Since Google began demoting (penalizing) websites with links considered ‘unnatural’, i.e., blog networks and other web actors suspected of selling links, you use [...]
Internet Marketing Overview
Internet marketing, or online marketing as it also called, is simply promoting your products and services over the Internet. Internet marketing is a broad term that encompasses many marketing activities both creative and technical. Internet marketing activities include design, copy writing, email marketing, referral marketing, affiliate marketing, content marketing, search engine optimization (SEO) and search [...]
Fresh Content
What prompted this post is that I wrote a blog post for Detail Daddy and the post showed up the next day for the target keywords with a label showing the age of the post. This was an unexpected and pleasant surprise. The good result was due to the freshness update initiated by Google last [...]
AdWords Search Term Report
AdWords allows you to see the actual search terms that were used for broad and phrase match targets in your AdWords campaign. This is a really nice feature that you can use to make improvements to your campaigns. What I do with the search terms is create a report that runs each week and sends me [...]
Adwords: Dividing Tampa
Many campaigns take place in metropolitan areas with a variety of potential divisions. Each business has unique needs, but they all have to decide how to manage the structure of the account. In our previous post we talked about dividing up the campaigns according to the distributions channels: mobile, search, etc. In this one I [...]
Adwords Campaingn Organization
When creating an Adwords account, one of the most important considerations is organization. Organization is really key to success. If you get the organization right, you can greatly increase your chances of success. What kinds of benefits do you get with good organization? Reduced cost, flexibility, and manageability. I live in the Tampa Bay area, [...]
Adwords: Getting Started
I’m going to start another series of posts on one of our other services: Adwords Account Management. In this series, I will go over some of the general concepts that apply to organizing the account, creating ads and bidding. After you read these you should have a good understanding of the basics involved in managing [...]
Case Study: Paul Hauls
Thriving in Difficult Times Last winter there was a change in the normal business cycle at Paul Hauls Moving and Storage. The business that he had come to expect from repeat customers and paper advertising had seemingly dried up. The phone was not ringing and business was slow, dangerously slow. The winter was usually a [...]
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