Case Study: Paul Hauls
Thriving in Difficult Times Last winter there was a change in the normal business cycle at Paul Hauls Moving and Storage. The business that he had come to expect from repeat customers and paper advertising had seemingly dried up. The phone was not ringing and business was slow, dangerously slow. The winter was usually a [...]
SEO-Enhanced Content
On page SEO is about enhancing the content so that it ranks well and people actually may read it. There are many ways to enhance the content so that it will rank well. We have already mentioned a few in our previous posts on on-page SEO. This post is not so much about technique as [...]
Internal Linking
In this little series about on-page SEO, we have so far covered the Meta Title tag, Meta Description tag and keyword density. Now it is time to move on to another neat aspect of on-page SEO: internal link building. Link building is an important SEO activity. When people write about link building they usually mean [...]
Keyword Density
In my previous posts on the Meta Description tag and the Meta Title tag, I have been talking about on-page SEO: the things you can do while writing your content that helps increase the ranking of the page and the site in the search engines. Another concept in on-page SEO is keyword density. Keyword density [...]
HTML Heading Tags
In our previous posts on the HTML Meta Title tag and the HTML Meta Description tag, I wrote about their importance in relationship to search engine optimization. Both the meta title and meta description are important, but they are not the only important HTML tags. The header tags, H1-H6 are also important, especially the H1 [...]
Meta Description Tag
The meta description tag is arguably the second most important HTML tag on your web page. Most of the time, the content of this tag will appear below the title on search results. I say most of the time because sometimes the search engines will mix in other bits of text in the location below [...]
Meta Title Tag
The meta title tag is the most important HTML tag on your web page. The content of the meta title tag appears on the first line of search results. It is the copy that has to grab the attention of the person doing the search and at the same time have the primary keywords in [...]
Moving to a Blog Platform
Hello, If you are seeing this site today, you are seeing an in process change. I’m switching from an HTML based site to WordPress. Generally, I’d do a launch with everything in place for a client, but I’m a little lazier with my own site. So, I threw it up and I’m doing some of [...]
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